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Katie Richardson’s story is featured.

“What if you could be successful in Business AND in Life! This is a dream Katie has been pursuing for 12+years. After selling over $13MM in product to over 1 Million customers, she feels very strongly that you cannot compartmentalize your life. If you’re looking for TRUE fulfillment, it comes with finding success in all 4 areas of life. Family, Fitness, Faith, & Finances.? Learn more: katierichardson.com

Welcome to the Story Therapy podcast, so I wanted an excuse to have conversations with and do a deep dive look into the stories of entrepreneurs I respect and that’s exactly what the story therapy podcast is going to be. It’s time spent discovering and learning about the unique, complex and inspiring stories of many different types of creative and ambitious entrepreneurs, business owners, content creators, and more. All focused on making an impact and changing the world in small and big ways.

On the podcast today, we have on Katie Richardson. So we met on facebook. We met through all these common entrepreneurial communities which is most of the people and I just loved hearing. Her story was so real, so relatable, yet very complexing, unique and emotional because her journey to where she’s at now and where she’s going has not been easy, far from it, and she’s had a lot of trial and conflict and I just love learning that because despite what we may see now and her brand being that she is this huge in recognizable coach for entrepreneurs, that she came from a place that was a hard road and she still experienced in her story to this day, but she has a lot of cuts and bruises to show for it and to help us as entrepreneurs learning to grow from hearing her story and figuring out how we can apply that to our own experiences and our own businesses. So let’s get into her story.

Dallin Nead : What are your roots of entrepreneurship or realizing that you were different than other people?

Katie Richardson : Oh Gosh. I grew up in the desert of Phoenix, Arizona. I loved being outside, running around building forts, making stuff out of branches and sticks. And I just, I love being free. I loved not having my shoes on in my swimming suit, just bouncing from one house to the next, climbing on walls. I was a gymnast. I loved swimming, jumping on the trampoline, tumbling, climbing trees. I was a very wild and free child, but at the same time, really good kid. I loved my parents. I had a really great family. I’m the fourth of six kids and family was really important to us. We met together for dinner every night 6.30 pm. My mom would make a beautiful from scratch meal. We would talk about her day. I had a great connection with my siblings and still do a and family was just a really big part of my childhood and my youth. My father is an attorney or was, he’s retired now. And my mom was super, super creative and I would just kind of cling to her apron skirt, if you will, and I would watch her as she would cook. She never pulled out a recipe book. It was always just from her intuition. And the same was true. She had a really big sewing room where she had tons and tons and tons of fabric and scraps and threads and she had multiple sewing machines and she would just sit down and make these creations for me and my siblings. She was always making dresses for the girls and stuffed animals and whatever. Just all kinds of things and she was always- it was always just coming out of her mind and so to me that was, that was how you made things– you dreamed it up and then you created it and you manifested itAt a young age, I was doing this in my home and my mom had woodworking tools in the garage and garage was full of like machinery and scraps of wood and from a really, really young age I was pulling out scraps of wood making lamps or I’m doing all kinds of like cutting different shapes and impeding the would be different things. And so from a very young age, I was given structure that I needed to in order to live a happy, healthy life. And yet also, I was given tons of freedom to explore and to create and to discover the world and make manifest whatever ideas I would dream up. And it was, it was very much a part of our life and our culture. And so fast forward, I did great in high school and I got myself into BYU, which was really big deal for me because it wasn’t necessarily academic. And so I’m super pumped to go to BYU and I’m there at this university. Am I going way too far? By the way? You asked me about my youth.

Dallin Nead : You’re fine.

Katie Richardson : If you want to pull me back to my youth, that’s fine.

Dallin Nead : One fact. Let’s do stop you there before you further along.

Katie Richardson : As you’re starting college or even growing up, was there ever a time that you’ve identified “This is something I want to accomplish my life.” Like this is what I’m either made to do or this is an end goal I have, whether it’s family related. If you can boil all those pursuits down into one desire of one thing you want to lead you on this whole path on entrepreneurship, family, all these things, narrow it down into one thing.

Katie Richardson : Okay. So this is where I get totally exposed because I know, I know a lot of people feel like they have imposter syndrome, but I have a big time where I feel like I’m not actually an entrepreneur. I’m somebody who just really, really likes to make things and I don’t like someone’s telling me what to do. So by default, I ended up in entrepreneurship and it’s funny because for a long time I really felt like I’m fooling everybody. I’m not really an entrepreneur. I didn’t even– for a long time I even know what that word meant. And then, people would say it to me, I was like, “Whoa, I’m not really an entrepreneur.” And even it took me– it wasn’t until I was on the cover of Entrepreneur magazine and was like, “Okay, I guess I’ll call myself an entrepreneur now.” But it’s funny because for a long time I felt that like, I’m not actually an entrepreneur. And we can talk about that in depth later. But it’s funny because recently I found an old book from my childhood and out came to a business card and on the business card I probably, I must have made it when I was like 14, it said Katie Craig. And my title description was money maker. And I was like, “Whoa, look at that. I guess I am an entrepreneur. I guess I did want to always do this.” Which was just so funny. I’m kind of like this manifestation of “Katie, you’re really an entrepreneur and you don’t have to pretend like you’re not anymore.” So like if I look back and I think, well one thing kind of led me in this direction? My mom in a way was an entrepreneur. She was a mother of six and she would do all these side projects. She taught piano lessons. She would make tons and tons and tons of cinnamon rolls for this big fair and she would paint wood and sell that at the local bazaars and those kinds of things. And my mom was just, I think, kind of like me, she was just super, super creative and wanted an outlet, especially as a mother, wanted a way where she could express her creativity and share that with the world. It turns out entrepreneurship is a fantastic way to do that, to share your gifts and talents and abilities. And that was the vehicle.

Dallin Nead : I love that. So then along this path and the inspiration and pull from family, your mom and realizing that “Okay, maybe I can embrace this entrepreneur lifestyle.” What along your journey or even a repeat experience have sort of– series of experiences– What sets you back from being an entrepreneur? What stops you? Is there any of those massive pieces of conflict or setbacks along your journey?

Katie Richardson : Yes sure. I have sometimes these thoughts that successful entrepreneurs are very specific personality type and that they value certain things and they like, they get it. And there’s a lot of times where I tell myself I’m not that person. I’m not the one. I’m not the one who fits that specific personality type. I’m different. And you had asked that earlier, what, when did you notice that you were different? I always, always, always felt different from a very young age. I dress differently than everybody else. I just was into different things. I watched different movies. I wasn’t into the things that all the other girls were into. Like I didn’t care about barbies. I wanted to play with Legos and blocks and run around and make stuff out of sticks. So I think there were a lot of times when I felt different for a long time in my life, I felt like I had to hide that. And so it was being manifest in my physicality. Here’s a really simple and basic example. When you see a picture or video of me, you’ll see I have really curly hair. And for a long time, it was embarrassed of this because nobody else in my life had curly hair. And so I was, I would straighten my hair all the time because I was trying to be and look like everybody else I didn’t like that they didn’t fit in. And when I was about 19, I just had this experience where I was like, you know what, guess what Katie, you have curly hair. It’s time to stop fighting it, just embrace it, enjoy it, love it and stand out, stop trying to fit in and it’s time to stand out and I let the curls out and it’s funny because before then I was kind of this wallflower that people frequently didn’t notice. I was the funny girl and, but after that I had a friend who said your stock went up big time when you just kind of embraced who you were and you weren’t hiding it anymore and you just, you showed up as Katie, Katie Craig at the time. You showed up as Katie and it was being manifest through my curls, but there was so much that went so much deeper than that. It was, you know what, I’m tired of hiding who I am naturally and I’m here to just show up as me and I don’t look like you. And that’s okay.

Dallin Nead : That’s so cool. I love hearing that. And do you feel like, I mean you said that was of a literally a physical manifestation of you who you are.

Katie Richardson : Yeah.

Dallin Nead : Were there– emotionally or other things in your life, like you said you were kind of the fun– you were the funny girl, were you also insecure around embracing those things and insecure around like you mentioned imposter syndrome too one point.

Katie Richardson : Yeah.

Dallin Nead : Talk to me about your insecurities around embracing those aspects of yourself.

Katie Richardson : I have tons and tons of insecurity Dallin. I’m so much insecurity. Like I wasn’t the pretty girl at school, but all my good girlfriends were. I was actually on the cheerleading team with all the pretty girls in school, but I wasn’t really one of them. And somebody who sees me today would argue that, but because I’ve learned to embrace who I am. I feel like it’s now being manifest on the outside. So I’m sorry, I’m forgetting the question you asked me.

Dallin Nead : Your fine. So let’s kind of follow up to, you said embracing who you are. Obviously, there are the curls apart, the physical side of embracing who you are. But what about the other things that you’re– the imposter syndrome aspect. The other thing is that your denying or avoiding what other aspects of yourself were you not embracing?

Katie Richardson : Yeah. When I was in college, I’m two years into college. I still have not declared a major, about done with my general classes and it’s time to really pick a direction and declare it and move forward. And I’m the fourth of six kids, my three prior siblings, every one of them was an English major. I hated English like I couldn’t stand it. Sitting down to read a book was just so boring to me and I wanted to be moving and doing something. Sitting down and reading was just really frustrating to me and I was super lost. I met this really awesome, amazing university and I’m at this point where I’ve got to make a decision and move forward with it. And I was so lost and I would go to the open major counselors and they would tell them I really liked doing things with my hands and like making stuff. But I don’t see myself as a sculptor in or is as an artist. Like I liked doing things that are a little bit more essential and useful. And so I, I was really lost for a while and I had someone finally point me in a direction and say “You need to be an industrial designer.” “What was an industrial designer? I don’t need a design factory. And I went and I learned about the women industrial designer is and what they do. And I was like, “Oh, this is totally for me.” This is a thing like you can become a creator and an inventor and you can, you can come up with ideas in your mind, in your head and you can figure out how to actually make it and how it all goes together. Because like one of the things that I had done from a really young age without even realizing it is I would look at an office chair or a dresser, things in my home. I would look at them and I would think, how is that put together? How has that made? What are the joints looking like? And how did they– what are different materials really using without even realizing I was doing that and that’s what an industrial designer is. There like this– they are in a sense a sculptor or creator even sort of like an engineer and they make all the things that you and I touch a new experience in our world has frequently been touched by a product designer and so I went and talked to the professor and the major and he, he immediately put me into the program. I showed them the plants. I was making a dresser at the time and he was like, “I love it, let’s get you into the program.” And I really thrived and so it was cool because I went from feeling like really lost, like I was a nobody like I didn’t belong. In fact, I was considering leaving the university and I went from feeling like unimportant, insignificant to really thriving. I was at the top of the industrial design program. I received a scholarship from General Motors. I frequently won awards and national awards for my design and it was just cool because I went from feeling like this person who was useless, worthless. I’m lack so much confidence to finally be in a place where my gifts and talents and abilities were being recognized and I was like, “Wow, taking welding and wood shop and foundry, that’s a thing. I can do that. And that’s counted as my education.”

Dallin Nead : Like when you were a little kid.

Katie Richardson :Yeah, like all came together. Yes. I’m glad you saw the writing. I didn’t for a long time and I just thought there’s no way that that could be your major because I thought it had to be forced in a way. I thought you had to fit within a certain box and it wasn’t working for me.

Dallin Nead : So I did not know that. Industrial designer. You worked for General Motors.

Katie Richardson : No scholarship.

Dallin Nead : Oh scholarship, sorry, for General Motors.

Katie Richardson : Car designers are industrial designers by the way.

Dallin Nead : Say it one more time.

Katie Richardson : Car designers, they are industrial designers.

Dallin Nead : OK.

Katie Richardson : 3D animators, industrial designers. Furniture designers, industrial designers. People who design the iPhone, industrial designers.

Dallin Nead : That does cover so much because I don’t want to build factories and that’s what a lot of us right, and that’s, industry.

Katie Richardson : Yeah. So think product design. That’s what I do is.

Dallin Nead : So I’m trying to think– so with that lead into your career, when did entrepreneurship be– I mean, did you already do that or what kind of things led you to say be featured on Entrepreneur magazine cover? You know, industrial design on, I mean that’s very much in can be an entrepreneur role, but you definitely took, I’m sure many paths to reach to that point.  Kind of walk me through those.

Katie Richardson : Yeah, this is a really good question because as a young child I always wanted to be a mother. Like I said earlier, family was really important and I was really excited about the day when I would find this handsome man was getting married and have a beautiful family and that was going be my– that was my long-term plan. And education was really important in our home. And so in my mind, like education was a step to becoming a good and effective and amazing mother. That was my end goal. So I get that awesome education, we’re married a couple of years in, we have our first child and I’m no longer working and I’m loving motherhood. Like it’s awesome. It’s amazing and it was way harder than I expected, but at the same time there was so much joy, but there was this piece of me Dallin that really felt unfulfilled and for a long time I just tried to ignore it and I would try and find fulfillment in my creativity and my skills and abilities that I had developed over time through university and the work that I had done. I tried to maintain that on the side and I was just making stuff for girlfriends or whoever wanted to buy my things. And I was at a local boutique and my son was wearing some shoes that had made, had on a hat and a blanket and I was using a carrier that I’ve made. This woman attacks me and she just said, “Where did you get all this stuff? It’s totally hot.” and I was really unsure of myself and again, I had never considered being an entrepreneur or anything like that. And I’m in my very unsure, insecure voice. I just said, “Oh, you like it. Thanks. I made it.” and I just thought it was a cute compliment. And she’s like, “No, no, no, no, you don’t understand. I go to all the trade shows and this is totally hot. I need this for my store.” And I was– and I immediately like put up walls like, “Whoa, Whoa, whoa. I don’t make stuff for people.” I’m a mom. And I was really insistent on that. “No, no, no, no, no. I’m a mom.” I kept saying that and she listened and she finally grabbing them by the shoulders, looked me in the eye and she just said, “Look, you’ve got some amazing talent here and I understand that you have kids and you’re really excited to be their mom. But guess what? Someday those kids are going to grow up and just a few years and they’re going to be in school all day, full time. And you’re gonna find yourself with a lot of time on your hands and you’re going to say, ‘I wish I’d done something with these gifts and talents that I have’ “ and that really hit me. I had never, I had never stopped to think about the regret that I would experience in that moment. And she like, she really, she really changed the course of my life, that conversation and I came home and I told my husband about that experience and he was like, “Katie, you got to do something about this.” And he is very entrepreneurial minded and he and I was like, “Well, I don’t have time. How am I going to make all this stuff for her store?” And he’s like, “No, you got it all wrong. You’re not making it. You’re just taking your designs to sell for and they’re gonna make it.” It was like, “Really, can I do that?” He’s like, “Why not?” So I just started making phone calls, calling around. I figured out how to get a wholesale account with the fabric manufacturer. I picked out the fabrics I liked. I sent them to California from the East Coast to California to be pre-washed and then I found a sower in Eugene, Oregon and I sent him my patterns. He made it all up for me and within weeks I’d already hold sold hundreds of this baby carrier that I had designed and just literally walking in, just walking– again this was like probably 2007–

Dallin Nead : And that’s in that one store alone?

Katie Richardson : No, no, no. From her, I went to every boutique in Portland. But in Portland, I had sold a couple hundred in a matter of weeks. I just walked into the boutiques and I just said, “Hi, I’m Katie Richardson and I would have the product.” It was a baby carrier and it would have my son in it and I would just say, “This is what I make and here’s what’s so awesome and amazing about it, how many would you like for the store?” Everybody placed an order not realizing that wasn’t normal. So that’s where I started. Honestly, I was, in fact, the article in Entrepreneur magazine, it’s called the Accidental Entrepreneur and it’s that story where I was just, I was just being me, I was just making stuff for myself and for my kids and this store owner wouldn’t let me not sell it to her and that’s how I got started.

Dallin Nead : Wow. That is so cool because it’s not– I mean, you were dismissing the fact that you were an entrepreneur at that point, right? Or that you had the opportunities to pursue that. Wow. I love that. I love that story so much. So then you get featured on the magazine, you have these experiences. What other products, what other, what other things came as a result after you created that product?

Katie Richardson : So, I mean, there’s a much longer story here down and I’ll just give you the quick version that–

Dallin Nead : Spark notes maybe. It’s up to you.

Katie Richardson : First product I made, I made that for over two years and it was a product that was really easy for me to manufacture locally in the states. And so I knew I had a bigger idea than that one. It was cool. It was awesome, it was unique, but I knew I had one that would really capture people’s attention and was going to be a game changer. And so for two years, I took the money and any funds that I got from the sell of that baby carrier and I put that towards the patent of this new idea that had this new brilliant game change or this new way to bathe their baby. It was unlike anything on the market. And I knew that it was brilliant. And so for two years, my family lived on food storage. I was grinding wheat and making four loaves of bread a week to feed us and any freelance work that I was taking on was also going to fund this idea. And long story short, after two years of development to get to a trade show in Las Vegas and it exploded. Everybody placed an order. Everybody bought the product. And within the months I was in 2000 stores in the US, 25 different countries. I was being featured on the Rachel Ratio, the Ellen Degeneres Show, The Today Show. And all those things happened because I have brilliant design skills, I know and understand how to really stand out and I think honestly down and it goes back to me knowing and understanding who I am not being afraid to stand out, right? Because my idea, my concept was to approach bathing your baby in a different way than anybody else had. And that’s scary. Like it’s risky, it’s risky to do something totally different. And yet people embraced it. They loved it. They were just totally wowed by this new way to bathe your baby. It’s called the Pudge and it demonstrates extremely well. It’s super easy to set up. You can set it up with your baby in your arms. You can quickly and easily give your baby a bath. They are warm and feel safe and secure in the bathtub because of the design. Whereas the traditional bathtubs were flimsy, they were rigid, they were cold on the baby’s skin and it made him feel really unsafe and insecure. And mine was all about calming the baby, making them feel comfortable. And at the same time, making mom feel comfortable and the design came out of that. It wasn’t about getting your baby clean. That’s not what it was about. That’s not what the design was about. If it was just about getting your baby clean, just go take them out to the couch or off and get them clean. Right. But I knew that the, that what I wanted to create was a beautiful bonding experience for this new young mom to connect with their child. And this bathtub was just a way to facilitate that calm, beautiful environment where you can have this moment together. So that’s what I was creating with my product and it just exploded. It took off and it was really cool because my product was more than double what the other options were. And yet it was just growing and exploding. And we did over a million dollars in just that first year and we, we didn’t exist before then we were nobodies. And then all of a sudden I was somebody.

Katie Richardson : You know, talking about that and thinking about the different kinds of milestones or mini-stories within this big story of yours. You get me thinking about the promise of a dream, realize so to speak where that woman, that friend of yours who told you to– grab you by the shoulders and told, “No, you’ve got to do this.” It’s kind of a realization of a dream so to speak. It’s something that’s there in the back of you that you didn’t realize you may have had or that you do have and it’s kind of a kick in the pants to make something happen. And it’s cool– whether you manifested that yourself and you help others do that, which I think is a big part of you now and it hasn’t been for a long time, but other people also doing that for you in different parts of your life. You know you’re in school, right? And your professor and in others help encourage you to do that as an industrial designer, your mom helped nurture that, this friend. And so it’s to see this repeat in different forms and just breaking it down to be like its kind of like I like to use star wars or other movies or stories to help communicate a hero’s journey or different parts of storytelling, right? We think of Luke Skywalker and Obi Wan Kenobi, the Obi Wan Kenobi and your story are these people, it’s that gatekeeper, it’s that guide and it’s someone who gives you the invitation to begin a new journey, a new place to have struggles, to have triumphs but to progress. And so I love seeing all these stories come to light and you realizing how that all added up to

new experiences and new opportunities. So I love that. That’s why I love hearing these stories. It gets me excited. Oh man.

Katie Richardson : OK, so I need to share a piece of this because what you just heard was my highlight reel.

Dallin Nead : Okay.

Katie Richardson : And what you need to know and understand, I think what people need to hear is the massive failure I experienced along the way.

Dallin Nead : Yes, OK.

Katie Richardson : So after– after it’s been so much time and energy and effort focusing on this new way to bathe your baby and it was pouring so much money into it, just really believing in it. I took it to a trade show in New York and I was with a very reputable, reputable sales rep. She was bringing in big virus from Target, Pottery Barn and this was my chance. This was my chance to finally make it and to kind of really take my company and my products, my business to the next level. So I make this beautiful prototype and I take my product to the trade show and I’ve got big buyers asking me really big questions like, what are your lead times? What’s your keystone pricing? What are your, were you being manufactured? What is your retail package look like? What’s your retail price or wholesale price, your distributor price? Do you carry insurance? So out of my league, I was just this mom or this really cool idea. And I thought everyone was going to think it was super cool and give me money for it. And at the end of the day down, nobody placed an order. I’d put so much time and energy and effort into this. I was in the middle of yes paying tens of thousands of dollars to have attorneys, patent this idea for me. And I just needed somebody to place an order for it, prove that it was everything I thought it was going to be. And I came home from that show, a zero order. I was, I the literally, the only thing I brought home from that show was a giant cookie for my kids because I only had $2 in my pocket off and didn’t get any money out of the show. And there was this moment afterward where I was so exhausted I just wanted to give up. And I’m in the garage with my husband. We live in the pacific northwest. The garage is cold by the way. And I hate being cold. I’m in the garage in a fleece wearing the same clothes I’ve been wearing for the last five years. Just so sick of living in poverty, not poverty, I shouldn’t say that, but just living literally pulling money out of the couch just to try and feed the family and I was just so tired of that lifestyle and they just wanted to live a comfortable life like all my girlfriends were living and ready to give up and my husband, he believed in me and when I told him everybody said no to me. That’s what I heard, right? What I heard was, “We hate you, Katie. You suck. Your ideas are dumb. Stop trying to do this.” That’s what I heard. Right? And when I shared this story to my husband, he said, “Katie, nobody said no to you.” “What do you mean? They all said no.” He’s like, “No, no, no, no, no. They just asked you a lot of questions and you didn’t have the answers.” We just need to answer all of those questions and they all buy it. I was like, “What?” He’s like, “Yeah, they all buy it. Katie, we’re going to answer these questions and we’re going to start shipping this thing all over the world.” And I sat there just exhausted as a mother with three young kids who had less than $120 a month to feed the family, plus buy diapers for everybody and no health insurance and just trying to make it work. And I wanted so badly to just throw in the towel and be done with it. And I knew he was right. I knew he was right. And in that moment when I didn’t believe in myself Dallin. When I doubted myself so much, I could see his belief in me so strong. And I learned how to just lean into that belief of somebody else. So you did a really good job of pointing out those different moments. The boutique owner who believed in me, my mom, my professors, my husband, perfect strangers. And it’s something that I share with my coaching clients is we all have these experiences of doubt, of feeling like a total complete failure. And it’s only when we give up, that’s when that’s when we can no longer succeed is when we totally give up. I’m in those moments when you are so consumed with doubt, I want everybody to know that I believe in you. There’s somebody out there who believes in you and if it’s, if there’s nobody but me, lean on me and push through that moment, that time, that experience where you feel like it’s impossible. I know that there’s a way it’s always possible, and that’s the cool thing about entrepreneurship is it just can– it’s just problem solving and it’s just, “Are you strong enough? Are you willing to keep pushing forward when it looks impossible? When it looks like you’re crazy, when it looks like there’s just no way that this is gonna ever work. Are you willing to keep moving forward when everyone else around you thinks ‘Come on, can you just live within reality and go get a job?’ Are you willing to face that and say, ‘You know what? I’m going to keep going. I’m going to keep doing this even if it looks crazy.’ “ So that’s the story I needed to share is there was massive failure before there was that massive success and it was willing to answer those questions and face the failure so to speak and say, “Okay, I’m going to pick myself up, dust myself off, and I’m going to keep going.” and that’s what led to that success. Without that massive failure that success would have never happened, would have never happened.

Dallin Nead : And you wouldn’t have had that opportunity to learn something from it. But the thing about too, if you went through that alone, because all those self-limiting beliefs right? We’re all self-imposed. I mean I personally connected on many levels with my own stories around limiting beliefs and we realized that we fill in the gaps of a narrative that’s not complete. And by doing that, we drag ourselves down much further than is necessary and I am so glad you stepped in and share that because that’s where– when you come out of the gate and say, “I’ve been featured on Entrepreneur magazine. I’ve gotten a scholarship from General Motors.” That so many times what we see– Instagram is a good example where I think that’s even more so than Facebook, that’s an easier way to share those highlight reels, but I think sharing those hard times and being willing to go there so to speak is so humanizing and so incredible and also helps me want to– guides me to want to follow your story more in your journey and what you’re about. I mean and that’s, that’s where I feel like the element of story therapy comes into play where it’s– that was therapy for you to have your husband in your life at that point or to have those friends or those just acquaintances. And now with what you’re doing, tell me more about that and tell me more about how those experiences to help guide you to what you built now.

Katie Richardson : So the last several years I’ve had a successful business for eight years now. And over the last eight years I frequently get approached by entrepreneurs who see my story, see my journey, see my massive success and they say, “I want that. I wanted that for myself. I want that for my business and I want to learn from you.” And so on the side, I would do coaching. And I loved it. I loved it because for one, I really understood the place that they were in. As an entrepreneur, when you’re starting a business or even if you have a big business, most of the people in your life do not understand the weight that you carry. They just don’t understand it. They see the highlight reel. They see the millions of dollars that your business is doing, but they don’t see the roller coaster ride, the entrepreneurship is. I mean when you’re doing millions of dollars in business, you also have millions of dollars business on the line. You have millions of dollars of opposition in front of you and people don’t see that, and so I would see these entrepreneurs who were getting started and I would look into their eyes and I’m like, “I know right where you’re at and I know the load that you’re carrying. I know the conversation is you don’t have with people. I know the conversations you can’t have with people. The things you can’t share.” Entrepreneurship can frequently be a lonely journey. Yeah, look, like things are growing always has to look like it’s successful. You have to look like you’re super wanted and needed in the marketplace and it’s not always the case. Everybody, everybody’s business fluctuates and so as these people would come to me and as they would look for help, I wanted to help him. And so I would. And a couple of years ago I was really feeling like I want to connect with people on a much deeper level than I am with my current physical products business and I didn’t know how to do that and I tried lots of different ways and it just was not working. And over a year ago we were looking for a partner to grow our business and we found somebody who is an awesome fit and the more he looked at the business, the more he was just like, “I really want more of this. I’m feeling like you guys, I really like what you’ve created. I’ve watched you from the beginning. I want more.” And so I made the decision to actually sell most of the company to him. And I made this leap. And here’s the interesting part is for so long I had been known as Katie from Pudge, Katie the industrial design, Katie the creator, and I made a very conscious decision when I sold my company that I was going to put that part of me on the shelf and I was going to step into this new territory where I knew I had some intuitive God-given gifts and talents, but I hadn’t honed it, hadn’t mastered it, and I was like, I’m going to step into this coaching world and I’m making a bold move here. And it was scary and I wrestled with it for a while until one day I was having conversation with a gentleman at the gym. He was just like, “Hey, what are you doing?” He knew about my business and I told him when I was doing, he was just like, “You’re coaching? How do you– I mean, you’re world renowned product designer and now you’re coaching?” And I said “Yes.” And someday this is all gonna come together and I don’t know how that ends up working, but someday it will all come together and I will be the woman I need to be in that moment to fulfill a role that I don’t, I’m not even aware of right now, and it just kind of came out of me when I shared that with him and it felt so right and so true and I just, that’s where I’m at right now and now. Now I am all in, in the coaching, mentoring, inspiring, leading entrepreneurs space. I love it. I absolutely love it. And the clients who come to me– in a way, they just like show up. They’re like, “Who are you? I’ve never met anybody like you and I want to be just like you.” And I’m like, “Sweet.” I created this woman and I could show you how to create the person that you want to be and that’s what I do with the people that I work with. And so much of it is about truly understanding who you are in a very deep sense and translating that into your business. I have another experience I didn’t share where a year into my business after I had booked a million dollars. There was somebody who had a small interest in my company who said, “I hate you. I hate everything that you’re doing and I want to see this company burned to the ground.” And I was faced–

Dallin Nead : They really said that to you?

Katie Richardson : Yes, I was faced in that moment with all my insecurities, like “Who am I? Without this thing and God left me on this journey and now I’m being pushed off a cliff and what’s the purpose of all of this and I struggled so long and I finally experiencing success and now it’s being ripped out from underneath me.” and in that experience, I won’t go into detail– it was a very spiritual experience, but in that experience I learned that I was being led on this journey not to create a cool company, not to create a cool brands, not to gain significance in the world. That’s not what it was about. This journey and this business in this entrepreneurial world was– it was just the vehicle, was the vehicle for me to become the woman that God had designed me to become. And once I was so clear on that and I was able to detach my worth and my identity from my business and the success of my business, I became untouchable. They couldn’t touch me and I when I went back to that investor and I said, “Great, burn it to the ground. You can have it. I’ll go make another one.” He was just like, “Whoa, what’s going on?” And there was this immense power in knowing and understanding who I am, why am here, how I serve people and that my business is it just a vehicle for me to serve people and right now it was a physical products business called Pudge and those were the products that I made, but I could morph that and change that to anything because I had created it with God and I can create anything with Him. And so a lot of what I do with my entrepreneurs that I work with is knowing and understanding how to show up powerfully within your business to not be dependent on that vehicle to make you feel like you’re somebody important in this world or that you have significance because you’re doing millions of dollars. When really at the end of the day, who cares? It’s not about the millions of dollars. How are you impacting people’s lives? How are you changing the world? How are you making life better? How are you becoming the greatest version of yourself? How are you inspiring other people? The great thing about entrepreneurship is you, you create opportunities for other people too. And so how are you inspiring your employees? How are you leading them? I really feel like entrepreneurship is the greatest self-development course you’ll ever take. And so using that vehicle to grow and become the greatest version of yourself, the person that you were created to be, that person that you were designed to be, that’s for me what is about. And so I love using my story, my experience and my position in life to connect with people in that way and help them see that within themselves. And the super cool thing that happens is once they detach their work, their identity from their business, it actually makes them so powerful, so magnetic, so successful and it leads them in a direction so often they weren’t expecting. Entrepreneurs are known for rolling in money and just having tons of dough. And when you know and understand that that money is there as a resource to change the world and help people in their life, it becomes a totally different purpose and mission and those are the people that I work with. People who are like– the money is just a tool and it’s a side effect of someone who is very clear and committed to their purpose and mission. And so those are the people that I work with are people who are not– like so many of them are making tons of money and yet they’re not happy. They’re not fulfilled, they don’t understand their purpose. And that’s the work that we do together is really getting clear on your purpose. Showing up powerfully as a leader with your employees in your home, your relationships, in your spirituality and your physicality. Because at the end of the day you cannot compartmentalize it and if you’re being successful in business and not successful in other areas, at some point it’s all going to come crashing down. It is. And I show you how to build a very solid foundation so that when you are growing and scaling business, it doesn’t destroy your marriage. It doesn’t cause a wedge to be driven between you and your kids. In fact it all is benefiting each other and it’s not, it’s not that kind of stuff that you hear in business books and that you hear across the stage at conferences and a lot of what I share with my entrepreneurs, it’s stuff that I think so many people are afraid to actually talk about.

Dallin Nead : I love that. Wow. I tell you what, there’s a reason why you coach others and that it’s a calling for you. It’s something you were designed to do. I mean you have designed whether physical or otherwise. You have designed things all throughout your life and now you’re designing a life that supports you and supports your family and supports others on a massive scale. I want to be coached by you. I’m inspired by you, this is incredible. Where can, is it katierichardson.com? Is that where people can join? Is it a coaching program? What is it called exactly that you–

Katie Richardson : So there are a couple different ways that people can be in my life and interact with me. One first and foremost to follow me on facebook. I’m really active there. Do a lot of Facebook lives and share different inspirational stories and share examples from my clients, that kind of thing. So definitely follow me on facebook. katierichardson.com. You can go there and you can see some other stories. I also have a free gift for people because I know what it’s like to start from nothing. And so I talked to people about how to create your big idea. I took my big idea to the market and was able to be extremely successful and I want to help other people do the same thing. So it’s a free workbook. All you have to do is cover shipping and it’s really about knowing and understanding the big picture for how to create a big idea. And then right now the most impactful way to work with me Dallin is on a one on one relationship and these are very powerful relationships and I reserve them for a very special in particular entrepreneur, somebody who’s ready to play big. Somebody who really wants to know their purpose and understand their feel that fulfilled feeling in their work and in their relationships and to show up powerfully in their life. There’s a lot of people who have found success and yet still feel a pit of emptiness and there’s a big piece of them that’s not being fulfilled. And so we have conversations around that and it’s not, it’s not a simple investment to work with me. It’s a massive investment to work with me. And it hurts. I’m very clear about that though because, and this is why. I do not coach people for free because when somebody is given free advice, there’s no incentive or investment or reason to act on that. And when I work with somebody, I moved them to actually create change in their life. It begins to impact their business and their marriage and just how they see the world and the way that manifests is through a massive investment and themselves. So one on one coaching with me is a major investment. And the cool thing is people make that leap and every time– every client that I have the first one words out of their mouth, when I share the investment route require, they’re like, “Well, I can’t afford that.” “Great. I don’t care about that. Where’s your commitment? What’s your commitment level like? I know you can’t afford that, but are you committed? And the committed people say yes.” and here’s the cool part. They say, “Yes, I don’t know where the money’s gonna come from, but I will find it.” And within a week they have found the money and they are so committed to becoming that person that they imagine that they see into the future. You’re so committed to that, that they’re willing to make that investment in themselves. So that is who I work with and it’s beautiful work. It’s powerful. It is excruciating and it’s transformative.

Dallin Nead : Wow. I’m lost for words, Katie, I can’t add anything else to this. I mean I wanted to make value in it and it is about you did this story and I love that you shared all this to tied up in that boat, that you’ve experienced this massive impact and transformation your own life. Here’s how you can serve others and I think we can end there.

Katie Richardson : Awesome.

Dallin Nead : So glad you– we have made instead of at this time to do this and I’m so happy to meet you and I’m sure we will have many more conversations.

Katie Richardson : Dallin, I feel the same way and I want to thank you for giving me a platform and an opportunity to share my story. I really just feel like there are so many people out there who experienced that doubt lack of belief in themselves just like I did for so many years, still do, and we all have our moments. And so just the chance to inspire somebody to actually take action even though they’re right through the fear and the doubt and take that imperfect action. That’s what I want to do. I don’t want people to hear my story and have a warm fuzzy and say, “Oh, that Katie Richardson, she just really made me feel good.” That’s not enough for me. I want to change the way you think. I want to change the actions that you’re taking and I want you to experience life on a different level than you ever thought possible. And that’s why I’m here. That’s why I’m doing what I’m doing is to help you see that you can do it. And I believe in you.

Dallin Nead : Period.

Katie Richardson : Period.

Dallin Nead : Period. That was it. Wow. Katie, it’s been a massive pleasure and I’m so excited to have met you and we’ll definitely be talking soon, I’m sure.

Katie Richardson : Awesome. Thanks Dallin. Let me know when do you think that podcasts will be out? Just so I could share it?

Dallin Nead : Yeah. Actually in a little while, maybe I’ll fast track yours because I especially enjoy this one, but I batch create a lot–

Katie Richardson : Cool.

Dallin Nead : –so a lot of podcasts in the pipeline.

Katie Richardson : Okay.

Dallin Nead : I’ll keep you posted.

Katie Richardson : Just let me know.

Dallin Nead : I’ll have to pull up the date that you’re scheduled. I don’t know off the top of my head.

Katie Richardson : Okay. That’s okay.

Dallin Nead : Cool.

Katie Richardson : Awesome. Great to meet you Dallin.

Dallin Nead : Me too.

Katie Richardson : Let me know if there was other, anything else that I can do to kind of share your story or message and your podcast?

Dallin Nead : Definitely I will. And I think I’m definitely gonna use podcasts and other content to take more of a page out of your book too, is authenticity online and, and do those things where I think there’s a lot of power in that. So I’m excited to also share my own story into build my own journey.

Katie Richardson : Awesome, I can’t wait to hear it.

Dallin Nead : Cool. Well, have a good night and we’ll talk soon.

Katie Richardson : Sounds good. Thanks Dallin. Bye.

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