“Each of our therapists specialize in working with couples. We don’t pretend to specialize and then actually take any and all clients like most therapists, no, we just see couples. That’s why our name is “Marriage” Solutions. We see couples who are married and we see couples who are not married. We see couples who love each other and couples who hate each other at the moment. We see couples who are wanting to get married and we see couples who may never want to be married…but they’d like to keep their partner. We see couples who have a pretty good relationship and want to make it better….we also see couples who are on the brink of divorce and want to see if they can make it work. We see couples with 12 kids, couples with zero kids, and couples who struggle to conceive. Couples who have experienced great loss and suffering, relationships devoid of intimacy, relationships with fake intimacy, people who fight, people who avoid, people who cheat, people who’ve been cheated on, abused, neglected, or confused. The one thing these couples all have in common….they all want to see if they can make their relationship great again.”
Welcome to the Story Therapy podcast. So I wanted an excuse to have conversations with and do a deep dive look into the stories of entrepreneurs I respect and that’s exactly what the story therapy podcast is going to be. It’s time spent discovering and learning about the unique, complex and inspiring stories of many different types of creative and ambitious entrepreneurs, business owners, content creators, and more all focused on making an impact and changing the world in small and big ways.
On the story therapy podcast today, we have Morgan Robinson. She and her husband Brad, have an incredible business where they help relationships, they help marriages, they help people come to terms with their own stories, really, their own experiences and learn how to love better, how to love in their lives better, how to love others better. It’s all about love. No, but it’s all about relationships and, and I just love this conversation with Morgan because not only did we get to learn about her own journey and just the hard past in hard and difficult past experiences she had with her own family, her own personal insecurities around allowing love into your life, allowing Brad to love her. You know, we learned about their dating experiences, how she broke up with him like three times until she decided to allow him to love her and I could go on and on. I think we should just get it into the story of Morgan and Brad and to learn more about why they have built their business, why they have these ambitions to impact others and incredible in a very personal way. And without further ado, let’s hear from Morgan about her story.
Dallin Nead : Accurately for you and Brad, you know, met each other and kind of discover what led you on your journey to not only meet Brad, but for you guys too, this side to create marriage solutions. You don’t create your brand. And so what was the reason behind all these things?
Morgan Robinson : Oh, that’s a great question. So, and it really started partly with Brad Story. Brad, his parents divorced when he was four years old and was such a painful experience for him and it touches– divorce touches everyone’s life in some way. They just don’t always know just how much their relationship actually impacts so many, so many factors. Right. And in so many different people’s lives they don’t even know. And so like it was such a painful experience for him. He always wanted to do something to make sure that no one had a divorce if they didn’t want to. And so, and so that’s kind of where he went through his journey to become a marriage therapist. And then and then for me it, there’s a lot of trauma in my background, a lot of family trauma and like my– like the women in my family, I’m just really had it rough. My great grandmother was kicked out and married off. My grandmother was kicked out and married off, mom kicked out and married off to my grandmother’s drug dealer. My sisters were kicked out and forced off to go, you know, out of the house, live with whoever they could find it. And so I wanted to change the trajectory of my family. I didn’t want, I didn’t want that. I wanted something that I chose that I know I want it to be meaningful and have an impact. And so– and so that’s kind of how I was drawn to what we do– the personal traumas, but like a lot of people don’t realize, I think when they hear the word trauma and they think of post-traumatic stress. So that’s like what’s combat veterans experience or they think of someone being massively abused as a young person. And they don’t really recognize that there are like relationship traumas and there’s injuries and really a trauma is an injury. And so like these injuries that we inflict upon each other and we don’t always know that we’re doing it and we don’t always mean to do it. And so but these injuries, they impact our relationships with our spouse or relationships with our kids and so, and so that’s kind of how I came to where I’m at– I met Brad and it’s funny, like we don’t even know how many of the injuries that we have, like the relationship injuries and the injuries, like personal wounds and things that we have until we sort of collide with other people and we’re like tested. And so and so I didn’t even realize just how many wounds, how much hurt I really had until I met Brad. And I broke up with him three times before we got married. And I mean the biggest reasons, were just this fear and the pain and the inability to trust the people in my life you know, that we’re supposed to be there for me. And so and so it’s just a lot of fear. And so that’s kind of how I had to work through this. I had to, I had to start out, very cognitive and it started out in my head like, “Okay, what do I want?” And like sort of figuring it out it out. It’s like, “Who am I, what do I want, what do I want to be known for?” Like “Where do I want to be in 10 years, do I want to be married, do I want children?” And I knew the answers were yes. And then I had to ask myself, “Okay, so do I enjoy being with Brad? Do I know, do I love him, do I, how do I know I love him?” Like all of those questions I had to ask them and then I sort of had to decide that I was going to take the chance I was going to– I was going to take the chance on love and emotion and like you’re saying vulnerability and step into it and be determined to grow and to become the person I wanted to become. I knew I wasn’t the person I was, I wanted to be at the moment and I knew that like, I remember, like the kind of the moment that I realized that I was meant to be with Brad. It was really funny. I’m like, I had broken up with him like the third time and one of those times he came up and I was running away. Man, I was running. I was– I did not want to get close to anybody. I was afraid to be closed. And so I remember what I thought was the last phone call that we were going to have and I was going to go. I was going to live in Spain. I was going to go– I was basically running from all of intimacy, everything and he’s talking to me about a date he had been on because we were broken up and I was really, truly happy for him because I really just wanted him to be happy. I was breaking up with him because I didn’t want to hurt him. And I realized in that moment that no, like I would never talk to this guy ever again because he’s going to go off and get married, I’m going to go off and run, basically run away, but I would never really have that chance to really get close to him ever again. And it just was so sad, I was just really, really sad and I thought, “Well, why am I so sad? I must really care about this guy” And so that’s kinda how– oh and then he said, he said to me, he said, “why don’t you let me love you. Why don’t you let me take care of you, why don’t you let me love you.” And I thought, “That’s really interesting.” And no one had really wanted to take care of me like that because I spent all my time taking care of other people and, and it just was really eyeopening. And so, so that’s kind of the journey I took to– can it get to where I am now in I mean it was a long rough, ride trying to learn how to be vulnerable and learn how to let people in and even though I decided like I made the decision, I still had to work through the trauma and all of that. So–
Dallin Nead : How did you work because making kind of one 80 degrees turn right because you were running in the other direction to make that whole turn is really difficult and a lot of times it doesn’t happen in a blink of an eye. Right. And so what, what was, what were those emotions? What were those decisions with Brad and with yourself as you started to turn to him more and to let him love you?
Morgan Robinson : Yeah. So and give me one second. I’m gonna look this up really quick because I feel like– I kind of feel like I need to like I had– I’ve written this out and I feel like I need to share it with you, but–
Dallin Nead : Yeah, I would love that. Take your time. Okay.
Morgan Robinson : Okay we can have this interview a lot more organised. One second. Okay so slow. Oh my gosh. Yeah. Okay can I kinda do a redo, is that okay?
Dallin Nead : That’s totally fine. Or you can just add.
Morgan Morrison : So I kind of alluded to the idea of like my past, right? And the trauma and all of that. And I’m talking about kind of how the women in my family or just really had the short end of the stick and just so many, so much just trauma. Well, I guess one of the big questions that I had always been asking myself is, “Am I lovable? Am I someone who is worthy of love? Am I lovable?” And one of the things you know about me is I’m from a core mixed race family. So like, my mom, she’s white, my dad is Mexican and I used to feel like really out of place and just growing up and it wasn’t– it was, I just really felt out of place and I could never really figure out who I was or where I belonged. And I remember having like these dance-offs with the kids in the neighborhood and I was a pretty good dancer, but I could never really, like when I could never win. And I was– I was always picked on but not really picked on– I just, they never picked me, you know what I mean? Split with my friends. They would never pick me. And I remember one day I– we were, we had this little dance off and I landed on this huge nail and it went straight through my foot and I was so shocked I didn’t cry. I just walked up the stairs and passed my friends and into the apartment and I came all the way in and I sat down and I thought, I remember pulling out this really long rusty nail out of my foot. And that’s when I cried, but it wasn’t really because my foot hurt, it was because– because kind of like I hurt like my heart hurt and I just really wanted to fit in and I really wanted to fit in somewhere and I– and at first I thought that you know the question was, “Well, who am I and what am I doing here?” But then I realized that the real question I really wanted to know is, “Am I lovable?” And I never felt like I was enough and I was never white enough or Hispanic enough or I wasn’t old enough or it wasn’t nice enough. And I sat there sort of like, remember kind of sitting there and I had what I thought was these two wounds, right? It had this physical wound and I’m sort of this emotional wound. And I remember in that moment who came on the television and to me, Mr. Rogers, do you ever watch Mr Rogers neighborhood?
Dallin Nead : Oh yeah, I love Mr. Rogers.
Morgan Robinson : He saying I like you, I like you, I like you just the way you are, you know. And there was this part of me watching him and I just– wanted to be just like him. I wanted to infuse this love and this warmth, even this, this care for people and kind of pluck them out where they are and their pain and sort of let them know, like, you’re okay and you’re not gonna– you’re eating, these things are going to pass, right? You’re gonna, you’re gonna find who you are and you’re gonna find the love and the acceptance in the care somewhere. And so that was a big, that was really big for me. And I know there’s the, his movies coming out soon. And every time I see the trailer I just bawl, like I cry and it’s so embarrassing. But we’ve just been watching like old episodes and it’s just, he’s so intense like, but it’s just so loving and made me realize that I wasn’t alone. And so many people, they’re hurting in the– we hurt, just the way I did where we just don’t feel accepted. Or we had a deep, a deep emotional, emotional level we want to be loved and cared for and as a young person, our parents are that they’re supposed to be that safe place for us and that kind of place. And– but when we become an adult that need doesn’t go away, we translate that or transfer that to our spouse because it’s a human need. And we’re supposed to do that. We’re not supposed to always rely on our parents for those emotional needs. I mean we, in some ways we still do, but we’re supposed to really be able to do that with our spouse, but when we can’t, it’s, it can be so devastating in. And so kind of going to when I met Brad, I knew I wanted that, but I never knew how to really reach for that. And so that was really hard. It was hard to learn to do that. But like I said, I had to make first kind of this logical conscious decision because I wasn’t heart-centered. I hadn’t been able to tap into that, that vulnerable place yet. I hadn’t been able to really like get in touch with that part of myself. I had closed it off for so long. I had– I hadn’t been aware of it for so long, but the need is still there, right. We just get angry or we just get defensive, critical, we put up these defenses, we shut down and get quiet or we pull away. But really what we’re trying to do is connect. And so I’m so over time it was just Brad loving me back to health really to a health that I had never experienced before. And that’s the thing, it’s like people– you go to a doctor, you go to a primary care, physician or whoever and we know we’re sick, we’re coughing, headache, but when it comes to love, like we don’t know what we’re missing until we find it. It’s like one of those things where we’re not– I mean sometimes we can notice, okay, like people are ignoring us, people aren’t dating us, people aren’t staying with us, we can tell like we’re repelling others somehow, but we don’t always– we don’t always realize that it’s just– we’re searching for this longing, this need, we’re not, but we’re doing it in a dysfunctional way.
Dallin Nead : Well, and I think to add to that too, because I love what you’re saying here and it’s, it’s coming to terms with our past or with our experiences. So know that they happen for a reason, we’re not necessarily defined by what has happened, but what is happening kind of in the moment to where we want to be in. You mentioned about you want to become years from now, a mother with kids, a wife and I feel like part of this, you talked about loving connection and I’m connected to this through the story that you’re sharing and that’s what gets me excited about it. Story has that therapeutic experience as well, right? You come to terms with your own story and you realize that through that you can come to terms with how you can love yourself and allow others to love you and you to love others.
Morgan Robinson : Yeah absolutely. It’s hard to give what we don’t have or we don’t recognize.
Dallin Nead : Yeah, that’s the– yeah right. Recognizing it, I mean that, that is kind of the first, at least in the recovery process, right? Is recognition or acknowledging it.
Morgan Robinson : Yeah that’s right. The 12 step program and what not.
Dallin Nead : Yeah the 12 step program. And so talking about Brad loving you, what ways did he show– was it informs of service? Was it certain dates and activity. I mean what– where– what was kind of your love language just so to speak, or ways that he, he showed that and you realize that you begin to change a bit more?
Morgan Robinson : Yeah. Oh, that’s a great question. I’d say it was a lot of patience. On one hand, the love languages can be very valuable. There’s a lot valuable about it, but when someone is experiencing trauma and hurt and sort of kind of blocks that I had to connection, it’s really hard to do the love languages because it’s kind of one-sided. So for a long time he’s very patient and just– I mean he’s also a therapist, so he knew– what he knew– excuse me, he knew what he was seeing in some ways I was almost not a project, but because I would challenge him and I’d be like, nope, nope, nope. And I would push him away and he kept coming back. He was very persistent and very patient and he– and I remember this one time I was like, he was becoming, I think impatience. I said, “Love me for who I could be” like, “Love me for my potential, not for who I am right now because right now I’m not the person I want to be”. So I think he was really able to do that, loving the potential of the person. Now, that doesn’t mean that you let someone hurt you and run you over and “Oh, but they’re really a good person. Oh, they’re getting better.” No, I was actively, I was going to therapy. I was, I was changing. I wasn’t, I was not, I was not content with hurting my husband. I wasn’t doing that, so– but I would say things and, and I would push him away and he just was very patience and just very loving and very kind and consistent about it in and over time, in therapy and really working on it. And I studied marriage and family therapy. So like I was really actively trying. It just became more and more like clear, “Oh, this is– people are not out to get me. People are not malicious.” Really. I think the one thing that really turned the corner for me was when I realized that most people have good intentions and when I realized that most people had good intentions, even if like it was flawed or coming across in a bull in China shop sort of way, people still mean well and ultimately like– And so when I realized that it kind of put my guard down, I was able to really let people in and in that was a big deal for me. And so, so yeah, just I guess patience and consistency and just actively like challenging me. That was, those were the biggest for me with Brad.
Dallin Nead : Wow. Hearing this is incredible Morgan. So do you guys met, got married obviously in all these happy endings or a happy journey. You know what I mean. But at what point did you guys decide to use these experiences and these personal stories with each other and personally create a business out of it and to want to help others?
Morgan Robinson : Yeah. So, gosh, so I guess I think in a sense like we all want to be useful, we all want to matter when we all kind of want to, like we all want to fulfill our potential. And so for me, it was sort of a, like, it’s been something in me for, for probably forever or at least a long time. But the moment I was really aware of it I think was kind of that– the second question when I was in high school, I worked three jobs to help support my family and in my love for marching band because I was in marching band. But I had this one job and I was taking care of– where I had this one job where I was taking care of 30 elderly people in assisted living home and really like they were my people. I loved them. And I really, I loved that job because it allowed me to give of myself. And it was kind of this opportunity where I got to choose to give of myself and really love these people that were in need. And I saw them, like they longed for acceptance just like I did and they were lonely just like I was. And they gave me a chance to really give with myself. And to really care for someone like that’s the beginning of like almost a pod, like a healthy addiction, like I can really make a difference here and I can really love them and I can really care for them. And it tested my patience and in the way I define love is willing the good of another, right? So we will the good of another and when we do that and we were able to like, love actively love someone, like it really it, it’s transformative. And so that’s kinda where my, like I feel like my heart started to kind of heal, being able to give of myself completely. That was the best gift ever. And so I think that was really where it started for me. I was– I kind of started to begin to recognize aspects of kind of human emotion. And that intrigued me a lot. There was this one lady, like there were several stories, but there’s this one lady where I’m, I knew she was, I could because I would go around to all the, all the residents and I would give them their medicine and moved their blanket like two inches to the left and to keep them company and stuff like that. And it’s funny I noticed she was just very, just sad and I remember asking her if I could paint her toenails and wash her feet. And so I ended up just washing her feet and painting her toenails. And there was this moment where I could tell she was enjoying it but, but she almost felt guilty about it and sort of like pulled away a little bit and I just remember thinking, “Man she’s so lonely and she probably hasn’t had this human connection for a long time.” And that was just really a powerful moment for me just to kind of watch how– just how people sort of pull away and shrink away when were touched and then just– there were just lots of little moments like that. And so I really– for me that was sort of the catalyst for “Hey, I really love caring for these people and loving for them and loving them. And so, and I know Brad, and Brad when we got married we both wanted to plant a church and we did that, was scratched that itch and we wanted to like just do things to better the family. But so for Brad it started out with like he wanted to do the marriage counseling part and I just enjoyed giving and sort of helping people heal in a sense. And I love that, that process and I was healing and so I loved like it was almost like scales were falling from my eyes as I was healing. And I realized, “Oh my gosh–” It’s like the– who was it the Truman show or this movie where like all of a sudden you started seeing in color and, and like feeling things and tasting things. And it was like that. It was like my senses were coming back were like I hadn’t recognized something before and now I’m seeing it and I’m seeing people’s face like their faces and just the warmth that people really feel and, and that was like amazing. And so that’s kind of how we got to this point. It wasn’t like anyone moment. It was kind of a combination of moments over time and it just sort of fits, what we’re doing. And so I don’t know if that answers your question.
Dallin Nead : It does. I feel so good right now. You have no idea. This is incredible. You’re sharing so many incredible stories and nuggets. Well you talked about those emotions coming back, so to speak after they were gone because I feel like kind of born and we naturally, depending on whoever nurtures us, right when we’re a baby, we both have little kids.
Morgan Robinson : One second. My little kids is–
Dallin Nead : No worries.
Morgan Robinson : No worries I don’t want to–
Dallin Nead : No worries.
Morgan Robinson : Hopefully he will keep watching. Sorry.
Dallin Nead : You’re fine. You’re fine. So yeah, with both of us being parents, right, to little kids I find from day one and even far before when you hear their first heartbeat or you see that ultrasound, those emotions of connection and of love begin to involve not only with your spouse or partner but with this new life that’s coming into your life. And I think marriage connected the family and how those are one solid unit is an incredible way that we can come to terms with their own personal experiences and stories to know how we can make a bigger impact with the focus on ourselves that our families then communities and then others. And that’s what’s cool with a business and a mission like what you guys have is that it started from the inside out, right? It started with you and then it went to you and Brad and then it goes to your family and now you have a mission to impact others and to help them have amazing marriage, marriages. Talk to me a little bit. I want to hear a little bit more about. So with the business side of things and the people you seek to help, in what ways do you help them and what is your mission behind that?
Morgan Robinson : Oh my goodness. Yeah. What you’re saying is so true. It all came down to it as kind of the human condition, right? So we’re all, we all want to be loved. We all want to love because we can give ourselves then we sort of are filled by that, you know? And so, oh man, there’s so much to say about that. It’s incredible. And the way I look at it too is like our marriages, when our, when our families are healthy, when our relationships are healthy, the world is healthy, right? It all snowballs. And I think people, they don’t realize just how impactful their little self is to the grand scheme of things, the bigger picture and whether it’s your church community when– because there are people there that know you that– you’re a part of this fabric is so it’s so important. And so I mean for us like, you know, the way we help people, we help them to develop the language around connecting. And so like, I think a lot of people when they think of like couples therapy or they think of kind of what we do, they sort of think, okay, so I’m gonna set this appointment and they’re sort of going to talk to me about what I need to do to make this relationship work. They’re going to talk to me about steps, they’re going to teach me skills and there’s, there’s a place for that. But, but that’s not the most valuable thing that we can do for people. The most valuable thing that we can do for them is to help them get, discover the language of how they feel because they’re going to contribute something way more unique to their, to their spouse’s life than we could ever do or to the community. Right? So like if they can come up with their language, then they can start to really give in the world. And in a way that they couldn’t before. And so I’m like, like I said earlier the love languages, there’s five of them in that book. It’s a one, it’s a good book, it’s a great start. But I feel like everyone sort of has their own unique language around how they feel and who they are and just very much like what you’re doing and in this podcast and mean we all have a story and we all can tell it in a unique way. And if they go to therapy and somebody just kind of talking to their head off or educating them. I mean there, there’s no way on earth I can know more about you than you know about you, you’re a complex being and your spouse doesn’t want to hear me talk about you since they think they do. But really they want to hear from you. They want to know where your heart is. They want to know how you feel. And what part of what we do is when someone doesn’t have the language, like I didn’t, I did not have the language, I, all I had was anger and defensiveness. And so before someone has the language to describe how they’re feeling, we helped to guide them so like we’ll translate it. So we sort of act like translators and because we know, what the research and what the science says. And so when we see something we can say, oh I know what’s probably behind that so it can help translate that until they, until they– they can get their sea legs, until they can start to like share it with their spouse. And it doesn’t mean that we’re talking– it’s more like, I mean we do talk but like it’s more like– so what does that do for you? Break it down with them and then they tell the therapist, the safe base. So we create the safe environment. Just a safe place to sort of explore how we’re feeling, what’s really going on for us. And then when they start to get that language, then we say, “Okay, now can you turn and share that with your spouse.” And this is very simplified version. But then they’ll say, “Oh, but I tell them all the time.” That’s the one thing we hear. It’s like, “Oh, but I tell them this all the time.” And in what they realize is they’re not telling it from its vulnerable place, number one. And number two, like, like maybe they don’t have the language right just yet. And so they haven’t, they haven’t been saying it with this sort of sort of vulnerable place. And so anyway, so we helped them to see it again and then we help their spouse to respond in and that sort of way. So we set up these safe environments so that they can, they can explore how they’re feeling learn really what’s happening underneath those feelings. And then to share that with their partner in a vulnerable way so that their partner can then really get a glimpse of who they really are. Because when we’re in this negative pattern or these negative cycles, we’re, all we’re doing is fighting or avoiding or shutting down or whatever, like we’re not, we’re not our true self, we’re not, we’re not being vulnerable, we’re not opened to our partner. And so we’re sort of guarding ourselves. And so whenever we can put down those guards, then our partner really has an opportunity to get to know us, said a deeper emotional level and a deeper personal level. And it really deepens that intimacy. And so, and then and then we’re both able to do it. And so that’s in a nutshell, and I don’t know if, if I over-complicated it or under over-complicated but that’s kind of the big picture. And then, oh, from there, because like, when we’re stuck in these cycles, like these negative patterns where we’re like guarded we hurt each other, right? We say things that hurt each other because we regarded we do things that hurt each other and over time those injuries, those relationship injuries, they filled up and they, they caused us to kind of distance and then people start to say things like, “I love you but I’m not in love with you.” And they become roommates. They sort of get caught in things that they shouldn’t, whether it’s infidelity or maybe they’ve just– they’re no longer really friends with their spouse, so they just, it is a slippery slope so we can’t heal those injuries until we break out of those patterns. And so that’s the next step is like now we’re broken out of that patterns, now we don’t have to heal these wounds and we just take one wound at a time. So that’s Kinda how that goes. Does that make sense?
Dallin Nead : It does. And so with all of these things and these processes, how does Clickfunnels, for example, play a role in this process to impact others.
Morgan Robinson : Oh yeah. Wow. That’s a big jump. That’s cool.
Dallin Nead : But it is. But I think for you and I, just to share, we met at a Clickfunnels event and obviously, you’re getting on this journey and there, there’s so many things I would love to pick out of it. But, and I’m just, I’m more curious of how is, how does it Clickfunnels, support your guys’ journey to impact others? Because it, it plays maybe a small part. It’s a tool that is–
Morgan Robinson : For sure.
Dallin Nead : In what ways are you guys using it for? What you’re trying to do?
Morgan Robinson : So I think it’s very– I don’t know if I’m the only one that feels this way, but if we have a duty to share with the world what we’re doing like it is our responsibility to educate the public and to make sure that they are really– they have all of the tools and all of the information at their fingertips. And so that’s a big part of why it’s my job to market. It’s my responsibility to let everyone know. And, and so I use any tool that is within reason that I can use to do that. And so, so Clickfunnels was, back when I started, I was in Russell’s inner circle for the first year that he had it I think, and so I think that was what, four years ago, three years ago, somewhere in there and I, well, we went because we were at a marketing conference because we believe that if we, it’s our job, of course, to let everyone know that these tools exist, that there are resources available to them and just educate them. And so, and so I went to this marketing conference and met Russell actually, the creator of Clickfunnels and he, he was speaking, it was a very last speaker I remember in my husband and I just went up to him because back then he didn’t have 3000 people and nobody knew him that well. And so we just went up to him and was like, “Hey, can we take you to lunch?” And so, we all three went to lunch where the conference was in a mall and so we went upstairs to the food court and we bought him a subway sandwich and just talk to him about marketing and I joined his inner circle and it’s been really great. And so that’s kind of how I learned about Clickfunnels was through that event and ever since, like in the beginning, there weren’t too many like brick and mortars like us in Russell’s group, there’s a few, but a lot of people selling information. And so, I was able to take Clickfunnels and I sort of combined it with like a Jeff Walker, sort of product launch type funnel. And I, I had been selling our services over the phone for three years. And so what I did was I just thought, “My gosh, I owe, at the time my mother in law had gotten cancer and I was pregnant with our son.” And so I thought, “Man, I can’t be on the phones forever. I have to systematize it.” I have to get myself out of this part of the business. And so that’s what I did. I took Clickfunnels and I, I had been setting Jeff Walker and I created– I took my sales process and I just put it into a three video series. And I remember the first weekend that we launched it, I was like, “Okay, we’re going to launch the sucker.” We had, we were going on a cruise with my mother in law and so we’re going to test it and it booked like clients. Whereas before I had to talk to every single one of them for like 30 minutes to book them. Now like they could go through the entire sales process by themselves and we booked five people in a day, which was huge for what we were doing for brick and mortar. And I thought, “Wow, this is like, this is great. And I mean today like that’s kind of antiquated. I mean, it’s not like that– fabulous. But I feel like, I think I was– because back then Clickfunnels was in beta, I’m pretty sure I was the first one to apply it to a brick and mortar, one of the first. And so that’s kind of how Clickfunnels is really helped us. I mean, if it replaced me and it’s allowed me to have more freedom with my son, it’s allowed me to book and take payment kind of automatically. So it’s, it’s great.
Dallin Nead : I feel like we’re in Clickfunnels testimonials.
Morgan Robinson : I know it’s terrible.
Dallin Nead : But that’s cool too because like I said, we met at a Clickfunnels event and I was curious like, OK we meet, we have that common ground of just that software in that community. We all come from different walks of life different experiences and I just loved learning more about your story, Morgan. I mean, I tell you what, I’m just, I’m riveted. I’m just listening and I can relate with things. I cannot relate with many things, but I feel like I understand you a lot more, and you and Brad and I just, I love your stories, I do. It’s incredible. I do want to revisit one thing real quick. You talked about– so in, in your process of meeting with your clients and those who you help, you talked about creating a safe environment. What are some of the things you do to create a safe environment for people to feel willing to share? Very vulnerable things.
Morgan Robinson : Yeah, that’s a great question. I think a big part of it is joining within in their, in their present suffering, right? So, but at the same time being a, like a strong base. So I’m like, they say people buy with their emotions, with their heart, but they– and then they sort of backup that, those feelings with logic after that it sort of find the logic. So a lot of it is we have, the way we’re structured, I sell them on therapy through the internet, over the phone with my assistance. And then the therapists, they sell them on hope. So we’re all– the whole time we’re selling them on hope, right? So we’re selling them on the idea that like there’s actually hope here and if they can trust that we’re the right place for them. And a lot of that is, like, not just, not just not marketing in the empty sense, like we’re not just marketing at them or to them like we’re educating them, we’re helping them to see as, the more hope we can offer them, and a lot of that is translated through with marketing, the more they trust, right, that they’re in the right place, that there they’re doing what they should be doing and then joining them in their presence, suffering or their present joy, whatever they’re feeling like joining with them in that, in those moments in the office that is incredibly important. And so I’m thinking what else we do, but that’s a big one. Just making sure that they, they feel like they’re not alone. Even if their spouse makes them feel that way or they feel that their spouse is making them feel that way. And it can be kind of tricky too because you have two people. There were two different realities of things. And so, usually, these things are giant misunderstandings. That’s what Brad always says. It’s just a big misunderstanding and if we can help them to see that big misunderstanding and then, and then we don’t attack each other, right? We attack the misunderstanding, we attack the negative cycle, we attack those negative habits or whatever. Those are the enemy, not the person, right? The person is not the enemy. And so, so we do that and then and then we, we touch that strong base and we help them to have hope. Those are the– those are really the biggest things. Did I answer your questions I think?
Dallin Nead : It does. Yeah. Yeah, I was that just something that stuck out to me because I have felt like for my own story and kind of my own therapy, so to speak in, I think, I think I feel like there’s a lot of people in my life and my family who dismiss therapy that they may need it and–but I feel like there are plenty of people do that and realize that even in small forms or in big forms, we all need therapy in some form. We all need that. And that’s what I think we get stubborn and prideful or whatever you want to call it, but the therapeutic experience and just being able to know that there is something to hope for is an incredible kind of step on the way to transformation and getting results. And having a change. So–
Morgan Robinson : You know what’s interesting? You say that like one of the things that’s really interesting is most of the time people don’t seek out therapy unless there’s a breakdown in their relationships in their life and if the–
Dallin Nead : It’s like a rescue, right? Like they’re not going to need a rescuer unless–
Morgan Robinson : Right. Right, right. But like no matter what sort of therapy, so even if it’s like trauma therapy or if it’s individual therapy, whatever the therapy, like they usually don’t seek the help unless there’s a really like breakdown in the relationship like they’re finding that it’s impacting them, like they can’t connect with others and then that’s why they will seek out help. So like in these family units, families like sort of our breeding grounds for like the same old patterns, right? Like we all kind of fall into our roles and so like, so if, if it’s functioning, if like they’re still functioning, even though it may be dysfunctional, like there’s still able to go forward, they’re still able to function in some sense, they don’t always seek out the help because they do have that connection they do have the people in their life like still accepting them in their dysfunction I guess. And so I guess that’s where enabling happens. But until the breakdown and the relationships happen, they may not choose the help. And so I hope that makes sense what I’m saying. But that’s probably why some of your family or whoever doesn’t, doesn’t seek out help because it’s like well I have this connection, I still have all the important people in my life so I’m probably okay.
Dallin Nead : But I feel like it– and I’ve heard this phrase recently too, I think the phrase of ,” So and so’s got it all figured out.” And I was like, is that true? Do we, do we ever have things all figured out? Like the 100 percent.
Morgan Robinson : That makes sense.
Dallin Nead : It was interesting. I mean, obviously you can, there are many ways to look at that phrase, but I was like, I feel like raw kind of broken people in their own way and like it’s just, it’s a constant effort on a daily basis to try to be better each day and to almost have it all put together. But I think there, there’s those hills and valleys we need to realize that we do have in our lives and that we do need constant, we do need that constant evaluation and what you spoke about all throughout your own journey. So this is great Morgan. I want to talk to you for hours on end about this. This is incredible.
Dallin Nead : It’s great. I appreciate you just even asking. I think that’s one big thing too. It’s like people don’t ask and we just stay lonely because nobody’s really sort of injecting themselves into our lives when we desperately need it. And we wanted we want to be known, right?
Dallin Nead : Connection, right? It’s a basic human need. And I know that’s very important to me. So Morgan, is there anything else you would like to share beyond what you’ve already talked about?
Morgan Robinson : Well, I think that’s, I mean, I’m trying to think. I really appreciate your inquisitiveness and your curiosity about it. And I think it’s definitely something that people will love, because we all want to, we all want that intimacy. Like you’re saying, we all want that connection. We’re terrified of the vulnerability. Like I was like, the vulnerability piece is so scary, but it’s amazing when we actually do it because when we actually do it, it’s like wow, like we actually have– we are actually experiencing or reaching our fullest potential that way. Whereas otherwise we’re really keeping ourselves back. We’re stunting our growth. And so I think what you’re, what you’re doing here is really valuable. I think it’s really gonna help a lot of people. So thank you.
Dallin Nead : Cool. Well thank you Morgan. Thank you for the time. I know you’re very busy, so we’ll connect again real soon. This has been really good and I’m excited to see you and to learn more about what you and Brad are up to with everything. So chat again soon. Against.
Morgan Robinson : Okay. Okay, thanks Dallin.
Dallin Nead : Cool. Thanks Morgan.
Morgan Robinson : Bye.
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