This week’s podcast is all about Roota’s story of becoming her own boss.
She studied software engineering in college with the goal be hired into a good job after graduation. Her wish was granted and she was hired into a well-paying job.
The downside? It was a 9-to-9 workday with two vacations a year.
After a few years, Roota realized she had lost her freedom. So she quit her job and found herself in a Facebook group with other entrepreneurs.
Listen to her story to find out how she built her new life in this week’s podcast.
Welcome to the Story Therapy Podcast. So I wanted an excuse to have conversation with and do a dig dive look into the stories of entrepreneurs I respect. And that’s exactly what this Story Therapy Podcast is going to be. It’s time spent discovering and learning about the unique, complex and inspiring stories of many different types of creative and ambitious entrepreneurs, business owners, content creators and more. All focus on making an impact and changing the world in small and big ways.
And today on the podcast I want to share something with you. I’ve been thinking about this lately, regarding the title of this podcast. And it’s currently called the Content Supply Podcast, naturally named because Content Supply is the business behind it, it sponsors it, support. But as I’ve been developing the brand of Content Supply, and what we provide the service and really the bigger impact that I’m looking to do with it, it all centers around storytelling. And as I’ve sought to find footing around where this podcast fit among other podcasts, whether we feature guest or not, and feature other topics, I realize that I want to the message and the podcast and that we’ve talked about, all centered and themed around storytelling. So as I’ve been sharing more and more stories, both my own stories, my own experiences but a lot of other people stories around why they’ve started businesses, what’s hard about starting businesses, what their big desires are, what their big visions are, their journeys and what makes it incredible stories very individual and very unique, very complex but yet very inspiring, I want to name this podcast Story Therapy with Dallin Nead or just Story Therapy. Story Therapy is going to be the name of one of the Content Supply offers, the services, a course that is been develop right now and as I record this podcast, but it’s gonna be a really pivotal element of Content Supply, is that storytelling aspect. So I’m excited to share that with you, and then now onto the guest that we’re featuring on this podcast today is Roota. Roota is someone who I got connected within the last 6 months. We are both in the same mastermind group, the same business group with the same business mentor. And we met briefly at a marketing event in Florida. And we have similar group friends, but I want the opportunity to learn more about her and as I’ve shared before this podcast started and still is, built with the purpose to meet people wherever they might be around the world. So I met Roota more, we share a bit about her story and really dig deeper into where I want to evolve this podcast into is focus on storytelling and how we can use her story to impact the world, to change the world to help others and to guide others along their own path and their own stories. And to really know own your story, I feel like so many of us, me included, most and foremost here and I’ve shared in recent episode about Story Therapy, it’s really hard to share our own personal stories. And Roota share that a bit on this episode, and that’s really going be the focus for me for getting more personal and be willing to share the hard thing, share the exciting things and go from there. So I’ve excited to share this with you, and let’s now get into the interview with Roota.
Dallin Nead : When did you feel like when you’re young that entrepreneurship became part of your life?
Roota Mittal : That’s a good question but no one has really put it that way in front of me. I’m pretty young even right now, I’m just about to turn 25 in June. So currently I’m 24 and I had the– maintain that I’m just 24. But I basically I started in college to be software engineering, took 4 years in engineering, and the goal of course after that was to get a good job. I did get a good job at amazing startup called Sprinkler Solutions, which teams with social media management for enterprises. So I was on the other end of social media where I was actually coding stuff, integrating EPIs, and creating software for bigger brands like Nike and Adidas and so many more brands all over the world to use. So I was the one who’s doing those things back then. But after 3 years of working at that job, I realize that my life was going to be 2 vacations a year life, 9 to 9 kind of job, all my life if I don’t do something about it. And it was really hyping job and it came as a shock when I resign, I gave my notice I resign, my friends and family and my boyfriends at the time, who’s now my husband who shout loudly, “What’s happening? Why you’re doing this? You got paid really well, job was very good, and you get to learn a lot, why on earth would you do something like this?” And the reason was actually I was tired for asking for my boss for like a leave, for a vacation. I crave to go to the mountains every month, every couple of month, and I didn’t want to ask someone whether I could go or not. So I felt like freedom was, freedom was what I crave and if I have to put my stable hyping job, that was the price that I was willing to pay. And at that time I didn’t know that this entire amazing bubble of online business and online marketing actually existed. So when I quit I actually took a couple of months of trying new things, exploring the possibilities like, “What am I going to do to replace my full-time income?” And yeah somehow I came across a group, a Facebook group, which is now closed, but that kind of introduced me to this whole amazing bubble, the online entrepreneurs, live, learn, work with each other and make money online.
Dallin Nead : That’s great. And I love that too because I feel like we all have a moment right, that causes us to stop, and figure out,”Wait a minute, is this the path I want to pursue?” The 9 to 9 jobs which sound insane, I mean that’s 12 hours, that’s half your life, you know devoted.
Roota Mittal : Yeah I know. It was crazy.
Dallin Nead : To a job that other people dictate to how much you get paid, or the time off. You talked about wanting to take time off for things, and so there’s a moment that we stop and have to decide, what we actually want out of our current job, and live. Because that’s what it goes back to ultimately, is what is our lifestyle. What do you feel like– so around that time then that you were wanting to quit your job, if you could narrow down, that part in your life and journey into a sentence, or just one desire, what do you think that would be? What were you looking to accomplish?
Roota Mittal : In one sentence it would be to create more freedom and creating my dream life around things that I love doing. So freedom has always been very important to me, so yeah that would be it, and thankfully I’ve managed to create that within two months of actually starting my online business, I was, in a term said I was able to replace my full-time income. So I think that’s pretty cool that as I told my mother I was able to do that, and I guess the desire to make it work was so huge because I did not ever want to back to 9 to 5 life. So the desire– and I burned the bridges you know we heard people doing something like this and you actually know someone who burned the bridges, who quit the job, and who said no to everything that I worked for the past 7 years with the college and with the job and everything. So ultimately I’m a huge believer in creating a life that I want to live every single life I wake up excited too. I’m a huge believer in that, you can design your life, you can craft your life around things that you love doing, and less about the things that you don’t like doing. So that was the goal.
Dallin Nead : I love that too. Because– I mean I’m attracted to that very same desire, I felt like, and that’s how you and I really gotten connected right. You know there’s this sub-community of entrepreneurs at home, entrepreneurs really, who find that coming ground and you know the promise of having that free lifestyle, the lifestyle of freedom. And so, I think– sounds like the obvious answer to this question, that I’m about to ask would be the fact that you– what’s your day job or your corporate job so to speak at that time, but beyond that, what do you feel like is one huge challenge or set back, something that stopped you after you quit your day job from– what’s stop you from accomplishing that goal, that desire to have a freedom lifestyle?
Roota Mittal : At that time, I gotta be honest, I told I was invincible, nothing would hurt me, because you know, as I said my desire was too strong but I feel like the number one thing was fear of kind of not making it, that I would be told of stupid from my friends– as stupid from people close to me like my friends and family, and of course my colleague and peers that, “Hey she’s so stupid. She quit hyping job to do what, to do nothing, to just fail?” So you know fear was the number one issue at that time. And I guess that is the case with you and with everyone else who’s doing something of this magnitude, where fear lives at ugly phase and the solution is just to push through work, and remember the end goal, the kind of things that you love doing, you will be able to achieve that, so yeah fear was the number one thing. Which kind of you know, stop me and the number two thing would be mindset, which I realize that like more into the journey that you have to have the right mindset around successful online business because this journey is ain’t for the weak hearted you know. You can not be someone who is fickle and someone who make crazy decisions on the down days. As you know we all entrepreneur have up days and down days so you really need to have a good mindset to know how to handle those days, how to handle that situations. And to really be successful as a business. Conquering your fear number one and having a good mindset number two, are the key things.
Dallin Nead : That’s great. I think a lot of us can really relate to that as you said, how do you feel like– so with talking about fear, how do you feel like the fear you had– you know it sounds like the peers, friends, family, fear of their judgement, or what they thought of you with your decisions, how do you feel like your fear was different from other people fear? Or was special to your own circumstances.
Roota Mittal : I think it was different than just this that no one in India really does this you know. Mostly people over here going to a good college, get a good job, work at that job your entire life. That job or other jobs you know. So while it might be pretty common in America right now for people to do what they do whether their jobs do their own thing, it is not as common here. And if it is common, people do create starts-up, in India has a very booming start-up culture. But usually they go into software, creating new software–
Dallin Nead : it’s physical stuff right?
Roota Mittal : Yeah, yeah, physical stuff. And no one really has figured out the online stuff and people were– people actually resort to Freelancer.com or Upwork.com to actually get work. And I knew I didn’t want to do that. It wasn’t getting paid a lot and I was accustomed to a certain lifestyle, and I’m like, “No I’m not gonna make compromises and judge like $10 an hour when I know that I have a lot of value to offer.” So in that way, it was pretty different for me. And the fear also, this is something which is not talked about a lot. But being from a different country and serving the first world country like the US and the UK, Australian, New Zealand, etc which is where all of my clients reside, I exclusively serve them, I’m told that my accent, my not being in the same time-zone, my possibility to able to meet them, would kind of hinder my business opportunities and my revenue you know how I was able to make money online. And this was kind of the biggest fear. No one has chartered this chapter in front of me so no one to look forward like, “This guy did it, I can do it too.” I was the one who was paving that road ahead for people like me back at home. So yeah I thought it was gonna be difficult because of where I was from, where I was based from, but it wasn’t actually– people are very accepting and I know there’s people in every country, every field of life but most of what I found was welcoming amazing people who welcome me with an open heart.
Dallin Nead : Do you feel like whether it’s within your culture because I guess, share where you are from specifically.
Roota Mittal : I’m from Delhi, India.
Dallin Nead : Okay. So then within your culture and your community, your network there, how do you feel that compares to the culture of the entrepreneur community which based all around the world in so many different countries, how they compare that acceptance of the entrepreneur lifestyle?
Roota Mittal : I think I would say 10 years ago it wasn’t that common but now it is common in the sense that college people are doing Youtube-ing full time, and they doing, being influencers, and as I said before starting startup office startup, stuff like that. So it’s pretty open over here but then whenever I tell everyone what I do they like, “Huh?” Because I do a lot of attraction marketing on my facebook profile, I post a lot of stuff and they still don’t get what I do. So this is something different from then the people over here are accustomed to like if I would have maybe created a software company from scratch they would have thought, “Huh, OK, she’s creating software company from scratch.” And I was equipped to do that since I had a huge software background. But this like, “OK, online business and marketing world, what the hell is that? What does she do for the clients?” So you know that was the thing but you know what, at the end of the day I didn’t care so much about what people thought. I’ve always been someone who is kind of rebel, who doesn’t hurt her parents as such but that what she wants I kind of convince parents like this is what I wanna do, this is what I’m gonna do. And I have my own ways to kind of explain to them. If you know this, India is pretty traditional country in the sense that parents kind of dictate a lot of your life, so they can be– so I had to convince my parents to let me quit my job and open an online business. But I still it would be helpful for people to know that currently, I run digital marketing agency where I help other people with Facebook Ads and CS Funnels. So I feel like my software background equips me with a lot of ninja thing like I’m awesome at tech. And even if I don’t know particular tech software, I can figure it out very fast because that’s what my brain designed to do since the start. And that also helps me be creative in the marketing efforts. Like if there’s way I will totally be creative when creating your Facebook Ads and Instagram too which we all obsessed with currently, to get you the response you want in the most creative ways. So I told that– you know that will help the people listening yet somebody run to what I do also.
Dallin Nead : Perfect. That was great. Because that was gonna lead what we’re talking about into that as well. And so what is that, is your agency underneath your own name? Is it Be Your Own Boss?
Roota Mittal : Yes.
Dallin Nead : Okay. So Be My Own Boss is the name of my course which I help other people start their own online business that is Be Your Own Boss and the agency under my name Roota Mittal. So yeah the agency under my name.
Dallin Nead : Okay. Incredible. And so aren’t you– so obviously you and I in similar– sorry were in the same Mastermind group. And what I learned about your journey, as you and I’ve gotten to know each other, here and there throughout the group and other places. It sounds like you are really pushing to drive impact to your local culture, your community, and Indian people, because as you already said, this kind of entrepreneurship is very new to a lot of freelancers and entrepreneurs that exist in India, so is that your plan right now? Is that why you’re looking to really build up your impact?
Roota Mittal : Absolutely. Yeah. So I decided– I was actually thinking that,”Hey if I can do this, I can help other people do this too.” So then I, via my course Be Your Own Boss, I help people train them in being awesome at Facebook Ads and CS Funnels and how to get a client, how to talk to clients, how to do to discovery call, and comfort them. Basically providing them a means to a better life. Because I want to break the culture over here that says you have to stay at a job whole your life and be civil. There are so– I’ve gotten wide responses, via my Instagram profile, and there are so many people messaging me every day saying they want to do what I do and via my courses, I hope to kind of lessen the gap between creating the dream life and what they are doing currently. So absolutely I hope to do that. I start proposing consciously on my Youtube Channel for us to do– attract more of my ideal audience, and then basically bring them all onto the course as the final goal. And I love helping people. Like some of the people on my course currently are very smart and ver they hustle like anything so I love seeing that. That my course is helping them and making an impact in their life, I think that’s very cool.
Dallin Nead : Well that’s so cool right. You know you want to help them transform and improve and be your own boss, which is in the title, which is totally the title. So then you kind of already hit on it but what do you feel like, what’s the big vision of your business? What is your big goal to help impact the world for you?
Roota Mittal : So if I say– while I just thinking about this yesterday, I think when I grow more I wanna do– impact more people by traveling around the world and kind of speaking and impact larger audiences I think that is what I meant to do. Because all of my school and college I was outgoing kid, who used to do public speaking on stage, who use to go to debates and been on all of those things and I’m less of behind the scenes person, more of an out there person meant to teach and impact and change lives in whatever way I can. So this is a good step in that direction for sure but I guess in the future I want to do that on a larger scale all over the world.
Dallin Nead : And that larger scale in one form is those in-person events where you can connect with people in person directly and have that stage format. That’s incredible.
Roota Mittal : Yeah.
Dallin Nead : I love, I love hearing the big vision goals for people. Because it all is built on, you know for those who actually want to build a legit business, so to speak. You know it’s centers around where you want to grow your impact, your selfless impact and builds a legacy and I think– you said your 25 right?
Roota Mittal : Yeah.
Dallin Nead : Yeah I’m 28 you know so we’re similar ages and I think setting the groundwork early on in your career to have impact and a vision around that is incredible and so important. Because I’m also a big believer of the love of attraction, I don’t know if you heard about that–
Roota Mittal : Yeah I have.
Dallin Nead : And so– and I’ve seen it in many instances in my life, and so by setting your mind and working towards what your impact goal is, what your nig vision is, I fully believe that it can come true. So I’m excited to see what will happen with you Roota. This is cool.
Roota Mittal : I know. I’m excited too. Currently, I’m in a place where you look back and asses how the business is doing and think about like what I said what I want to do, less of what I don’t like doing, so currently it’s that phase so yeah I’m very excited to see that part too.
Dallin Nead : Well here is a thought I was thinking too where I didn’t know– you mention that you’ve started a Youtube Channel, right, and you’re using more content, and with storytelling, and some of the pieces of your story that you shared, do you feel like that’s been the focus of your content plan on Youtube and other places and Instagram stories to share your own personal stories and experiences and be kind of that vulnerable authentic person, do you feel like that’s something easy for you to do? In something, you’re doing.
Roota Mittal : Absolutely I think that’s a very good question. Because whatever feels– oh so let me give you an example. I was running Instagram story apps to kind of attract more followers on my Instagram profile and I told like, “Hey I’m attracted all these people.” And sharing my story, my authentic story, of how I was stuck at a corporate job, I crave to travel more, to gain more freedom, and you know being vulnerable and authentic at the same time. And a lot of people were attracted to the story and I thought like, “Hey let’s see how I can help them to the next level.” This is the idea on Be Your Own Boss was born. And people who didn’t know me 15 days ago signed up for my course, so they’re like 15 of the people that currently in the course didn’t know I existed 15 days ago, and they signed up. So this not like totally wrong people, people who are listening to a marketing will know that meaning people who already know since months and years and then they buy from you. But this is like totally cool audience that I was able to convert strictly because of storytelling how I was being authentic, sharing my story and be vulnerable. Like if I was having bad days I would share that. If I was not good at something I would share that. I also share how I was going to a lot of fear during that time, and the starting fear because people able to relate to that because now they want like, “Hey she already has a successful business, how do we relate to them?” So there’s one thing like you want to go back in time and kind of reflect on how you are feeling so you tell the audience who currently is at that stage that you work previously, would relate to you. You can say like, “Hey I was going through all those fear where I was kind of scared of being judged by my friends and family, that, “She was not gonna be able to make it and she was stupid to kind of quit her hyping job and all of that stuff.” Because I’m pretty sure people who are at the job and wants to quit will be faced the exact same fear and shame. When they tried to quit or do something new with their lives that they wanna do. And I did that via Instagram stories and Instagram post. And my handle is i_am_roota R-O-O-T-A, in case you wanna take a look around maybe gain a few tips on how I did it. So I currently close $300 in sales without any webinars or emails or funnels and all the fancy thing that I do for my clients so I meant organic top people, influence them, who are struggling to attract them to sign up for my course.
Dallin Nead : That’s great. I love that. I love that. And that’s the key right? Is understanding what your story is in personal side and especially within the business we create in this community, is you have to recognise we are just regular people, when you turn back all the business in a fluff you know, no matter where we’re at and we’re all the same kind of people, with very similar ambitions but yet very different backgrounds, and that, at the core of those ambitions are similar desires and similar journeys and I think walking people through and documenting that journey shows that you’re human and shows that, “Hey there’s this similar journey that your going on, let me help guide you, even if I’m just a few steps ahead.” And I think people really take that. So it’s cool to hear that you’ve doing that.
Roota Mittal : Absolutely. And I think that where the direction of your podcast is going in terms of Story Therapy and your Content Supply business kind of helping other people to rise their stories and influencing in authentic way, I think that’s amazing because I’ve seen the video that you’ve created for Julie, you’re mutual business mentor and they’re amazing, they tell a story, they’re so well short and just very well presented so that her target audience get attracted and converted too. So I feel like more people can use more of your help in storytelling and advising that into all of the content that they provide for attracting their target audience.
Dallin Nead : I completely agree. And like I said I’m also very excited for what you offer, what you bring to the table and to see, you know as we– you and I share similar journey, so to speak, we’re in the same mastermind group, and business group mentor, that well– our journeys will develop together and we’ll see more and more of that impact happen. So Roota you mention a couple of your handles and where people can find you but what’s your website and where do you want people to learn more about your course and what you provide?
Roota Mittal : So my website is rootamittal.com it’s R-O-O-T-A-M-I-T-T-A-L dot com. I can send you the link in the chat and then my Instagram handle is i_am_roota and Roota spelled as R-O-O-T-A so those are the links. So the website is for a lot of my agency work, my Instagram, is for well-talking business, being authentic, I share a lot of travel photos too because I love traveling and all of behind the scenes that’s happening in the business. So those are the two places where people can find me and hang out with me.
Dallin Nead : Yes, awesome. That’s so cool. So let’s kind of end with one more question and insight I want to pull from you. How can people share their stories better? What are your thoughts on that?
Roota Mittal : So I feel like we live in this age of social media where it’s all about flashing Instagram feeds, and be posting all your amazing vacations on Facebook and stuff like that. I feel like that is all good if you’re not doing a business and just want to keep up with family but if you’re running an online business which is based on your post your brand, where you the person which is– then you need to think about how people foresee of you. Because people relate to people. They don’t relate to an empty logo and empty social media handle of your company name. So how can you infuse more of your stories, personalities, and failure and veins into the content that you post every single day. And how can you influence them, you basically share those things and some people have told me, message me that there’s not a time that I don’t remember– when I see your Instagram post and I don’t read the entire caption because people know that I put a lot of work into my captions. So they said that even though I’m doing whatever anything else I make sure to read your captions and see what your talking about and then go ahead in whatever I’m doing. So when that kind of a relationship happens with your target audience and you wearing– they basically bite whatever you’re putting down because you come from such a place of authenticity and not being fake and you know just sharing your wins wins wins and not sharing your failure and your authentic self too and your personalities too. So and I think that really helps. And don’t afraid to piss some people off because also about I bought tools on my Instagram post and stuff saying that, “Oh My God your making so much money online, why are you not giving your course away for free?” And I’m like, “Ok that’s not cool because first of all I invested a lot of money doing– in learning what I’m doing right now. So it’s not fair of me to ask– to give it away for free, my knowledge worth a lot.” It’s different I might do like a give away later on for people who really need it but this is different for people that are asking for a free course. So then I went on a rant on my Instagram profile and be like you know basically created my point it was like, “Hey this is why I think this is wrong and this is why you should be asking for something like that. And you know what happen, a couple of people on that course are still like, “Um, I don’t think you should doing that, you should totally give away for free.” And the drought in the thing of you know what God would brought for you and giving back and stuff. But a lot of people actually jumped on and said, “Yes you’re absolutely right. Charge what you would girl. You are amazing that was a good life. We support you.” So more of that happen and kind of that also increase the level of authenticity. So those are the couple of examples that you guys can include in your story. Be authentic and the rest will come to be. I guess that’s my last thing.
Dallin Nead : I love that. I love, love, love that. That was great Roota. And you’re living it too. You’re living that all the way.
Roota Mittal : Yeah absolutely. It was so much fun hanging out. I mean– yeah.
Dallin Nead : This has been great. So thank you so much for being on.
Roota Mittal : Yeah absolutely. Thank you so much for having me. I’m excited to see how your audience will see this and if they get any value from it. And thank you for giving such a great platform to speak on.
Dallin Nead : Of course.
Thanks for listening to the podcast today. If you found some inspiration and enjoyed what you experienced from listening to these stories, then will you please leave a friendly review on iTunes, share this with someone who needs it, and continue to follow us here on our storytelling journey.